WE'RE WORKING HARD FOR YOU!
15+
DAYS ON MARKET
Market response to your property during the first 10-15 days on the market provides valuable insights! Our team will help you evaluate number of showings, buyer feedback, online interest and broker comments. Based on market response, we will work with you to determine if it is in your best interest to modify your list price. The key to making a price change is reacting quickly to market data about your property.
Each property is unique and it’s extremely difficult to forecast a market response. We've all learned so much during your first few weeks on the market. Here are next steps for your property:
PRICE EVALUATION CONSULTATION
Should we work together and determine that a price adjustment is a strategic next step, we follow our price reduction protocol to maximize the impact of the change:
• Make personal contact with all agents who have shown the property
• Feature listing with new price in email to MCKRE database of 22,000+ contacts
• Post social media ad campaign featuring price improvement (MCKRE expense)
• Ensure price reduction flag is incorporated into all real estate website profiles
COMMON QUESTIONS AFTER THE FIRST 10-15 DAYS
Q: Why hasn't my property sold?
A: The following are common market indicators:
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If there are no showings, the property is 10% overpriced.
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If there are a few showings but no offers, the property is 5-7% overpriced.
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Properties that are priced properly sell within the first few weeks on the market.
Q: How do I know if a price reduction is needed?
A: Aside from a focus on buyer feedback and broker commentary, we carefully monitor internet response through on-line hits, click-throughs and post engagement. We understand the big picture of how your property fits into our local market and after the first 10-15 days can evaluate whether you are priced appropriately or if an adjustment is advised.
Q: What is happening behind the scenes to get our property sold?
A: Our marketing team and agents are working tirelessly to get your property sold! We are continuing to support ongoing exposure on third party sites, along with continuous marketing pushes with social media, emails, magazine features and print advertising options.